The Ease of Hustle Podcast
3. Why You're Not Effective Yet
Are you getting the results you desire in your business? You likely dream of making more revenue in your business as a result of more customers or clients. You want to make an impact and have that reflected in your businessâs success. So, why arenât you more effective?
There are 10 reasons why youâre not effective yet, with an emphasis on the âyet.â Because you can totally become the effective entrepreneur you want to be. But, it requires looking inward at your thinking, beliefs, and actions. And then being willing to change them.
In todayâs show, I share the 10 reasons why youâre not as effective as you could be and remedies for each of these reasons. Chances are, youâre getting in your own way and preventing yourself from being effective. Listen in as I share how you can change your patterns and habits and stop thinking like your past self. Because when you change your thinking, you change your actions which ultimately leads to your success.
What You'll Learn From This Episode:
- The 10 reasons why youâre not effective yet
- How we use compound interest against ourselves
- Why you have to be willing to fail to move forward in your business
- How to interpret data for you
- The root issue thatâs causing you to be ineffective
- How changing your thinking changes your action
Listen to the Full Episode:
3. Why You're Not Effective Yet
Featured On The Show:
- BusyCal calendar app
- Ep 1. 3 Reasons to Become Effective
- Ep 2. Effective, Then Efficient
- Brooke Castillo
- Grant Cardone
- Atomic Habits* by James Clear
- The Compound Effect* by Darren Hardy
- The Slight Edge* by Jeff Olson
- The Psychology of Money* by Morgan Housel
- Tiny Habits* by BJ Fogg
*Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases from Amazon.com. Read more here.
Full Episode Transcript:
Hello, happy Monday, if itâs Monday where you are when youâre listening to this. These podcasts come out every Monday but itâs also Monday where I am right now too. So are you off to a strong start of your week? Have you decided that youâre going to have a strong start? Iâm so curious about how you all are starting your weeks and if youâre hitting the ground running, ready to go after a weekend unplugged, or if youâre dreading the Mondays.
So I have been thinking about myself, what input Iâm having into my brain. And recently I have been ferociously reading again. I donât know why but I think I had taken sort of a mini hiatus. I was reading but not as much as I have been in the last few weeks. And itâs been incredible for my brain. My brain now is just going and has so many ideas and thoughts and is so much more creative than when Iâm not reading. And Iâve been noticing the type of inputs that Iâm adding into my brain is also creating the quality of output that Iâm giving in my life.
So I want you to think about that for you, what are you putting into your brain and into your mind as far as reading, podcasts, audio books etc? We donât always want to be just consuming. We want to make sure that we are creating and giving our clients amazing things in our businesses, not just sitting around listening to audio books or researching info. But we do also want to be challenged and continuing to challenge ourselves.
So start to think about what youâre putting into your brain. Are you putting helpful things that are pushing you and helping you create your next amazing goal? Or are you just sort of listening to music all the time thatâs not really pushing you forward? So I just wanted to give you that little tidbit from my own life of thinking about reading this morning before I went on my walk run and all of the things that Iâm listening to is feeling amazing.
In todayâs episode weâre going to talk about why youâre not effective yet. And notice that I said yet on purpose. Itâs not that you canât become effective. Itâs just that you might not be as effective as you want to be yet. Everything ever is a yet. Everything can always change in the future. You get to decide where youâre going and if youâre becoming something different or someone different than you are right now.
So do you remember what effective means? Yes, I hope so. We have talked about it in both of the previous episodes. It means to be successful and producing a desired and an intended result. So being successful and producing a desired and intended result. So what is that in your business? Itâs making money, weâve talked about that. Itâs revenue. Itâs hopefully also a profit percentage of that revenue. And it is a mirror reflection of your impact on the world and your contribution to the world.
So weâre talking about why youâre not making the money you want to make or within the parameters that you want to make it in. Because sometimes weâre making the amount of money we want to make but we think that itâs not possible to maintain that revenue level without letâs say overworking, working 80 hours a week or something like that. Weâre like, âYeah, we can make this much money when weâre doing all these things and weâre overworking.â
But if we were to letâs say cut it down to 40 hours a week then weâd have to have half the revenue or something, letâs say our belief was. So in this episode weâre going to talk about the reason why youâre not effective yet. So why youâre not creating the amount of money you want to make yet or in the way in which you want to make it. Ready? Alright, so the first reason why youâre not effective yet is because youâre busy. How often do you talk about just being so busy and running around, and frantic, and chaotic energy, and you just go from one thing to the next thing? And you donât really have a plan for your life, or if you do have a plan itâs just jam packed full of activities. Now, taking action isnât a bad thing. And thatâs actually going to be one of the reasons why youâre not effective is about action in a minute.
But weâre not talking here in busy land about taking what Brooke Castillo and Grant Cardone call massive action. Weâre not talking about really purposeful massive action that we do towards things that are really effective that we know are going to create a result and that are planned out really well. And you donât have to bring frantic busy energy to massive action. Actually thatâs going to detract from your massive action if youâre bringing that energy to it.
So being busy is just being not clear on where youâre headed, how youâre headed and adding in extraneous things. And itâs this energy that is not very attractive that youâre doing it all with as well. Youâre just racing and running from one thing to the next thing. And thatâs not very attractive for future customers either if youâre just running around like a chicken with your head cut off. And you donât have great systems in your business and everything is very reactive, which weâre going to be talking about in number two. So letâs talk about that now.
So number one though is youâre busy, not just in how we watch you but also your mindset is just very disorganized, and kind of throwing paint at the wall unmethodically.
So number two is youâre reactive. So this is another reason why youâre not being effective, because youâre just reacting to whatever comes your way in your day or in your life. And youâre not driving the car. Youâre not deciding where the destination is and how youâre going to get there. And then when things come up on your way there you donât then just adjust, but still head to your destination. Instead since you donât have a destination in mind you just notice the obstacle in the way between you and wherever youâre headed, which is really nowhere, and you then veer off and go in that random obstacle. So now youâre just meandering around and not going anywhere. So thatâs why youâre not going to hit your goal at all, if youâre just being reactive and youâre not setting the ownership of your day or of your life.
You donât take the time to step back and ask yourself, does this make sense to do right now? Does this email really need a response right now in this moment? Or would it make more sense for me to go and make some offers first? Emails can be handled later. Somebody elseâs fire isnât your fire unless you decide that it is. You donât end up staying the course if youâre just reactive. Youâre going to not create what youâre wanting to create.
Youâre not going to get the money goal that you want to get if youâre just reacting to everything that happens to you. And you believe that, you think everything just happens to you rather than you taking ownership and creating your life. So thatâs number two, thatâs youâre reactive. Number two, the reason why youâre not effective is youâre reactive.
Number three is you neglect the power of compound interest. Youâll read about this concept in so many amazing books, Atomic Habits, The Compound Effect. Iâm reading The Slight Edge right now. All of these books, and also this other book that I recently read, Psychology of Money was amazing as well. All of these books are talking about compound interest and how itâs the eighth wonder of the universe, and how very wealthy successful people use it to their advantage.
And I love how in The Slight Edge heâs talking about how we can either use that phenomenon either for us or against us. So if we use it in investing and growing our money we can be using it for us. If weâre using it letâs say for like a training plan, or the way that weâre going to eat, or the way that weâre going to consume water or something like that, we can really use it for ourselves.
Or we can really use it against ourselves by just telling ourselves, this one really doesnât matter. And then eventually each of those little doesnât matters, and not putting the dollar into the investment every week or whatever it is, if we just donât do it because itâs just as easy not to do it then we donât use the compound interest for ourselves. We actually use it against ourselves. And we can also use it against ourselves in carrying debt with high interest, the interest works in the opposite direction in that sense.
So each and every one of those little moments can be used and harnessed for you rather than against you. Now, be careful here, my procrastinating perfectionists might use this as a way to create a lot of anxiety around each and every little decision in their day. And be in paralysis and not move forward, and beat themselves up for each little decision they didnât make toward the compound interest. Donât use this against yourself, but just know in order to be effective youâre going to capture the compound interest for your business. Youâre going to take little micro steps as you move forward, tiny â that was the other book, Tiny Habits.
Youâre going to make tiny habits that as you do them theyâre going to compound and then they will make an incredibly amazing business for yourself. But those actions are just as easy to not do and seem very insignificant in the moment that youâll be tempted to not do them. And your brain will want to tell you that you shouldnât do them and that theyâre really not going to result in your six or seven figure business, when they actually will.
And the tricky thing with compound interest which I love how he talks about it in The Straight Edge is that itâs not visible in the beginning, the return on that investment isnât very noticeable in the beginning. You have to give it time for it really to snowball and compound, and you continue to add to it as you do that. And that will give you even more of a return.
So this happens in your business. Think about people learning to know, like and trust you. Thatâs not just going to happen with a 30 day posting on Instagram every single day. Youâre going to then be like, âOh my gosh, I shouldnât keep posting on Instagram every single day. Iâm not really making the money that I want to make. This isnât really effective.â But you havenât given it enough time to compound and to really take off and for enough people to start to get their eyes on it to know they can trust you, to then give you money. So give it time and stay the course.
So the third reason why youâre not effective yet is that youâre neglecting the power of compound interest.
Number four is that youâre in a hurry. So youâre not playing the long game. Youâre trying to play a very short game, which this directly connects to our compound interest situation. If you try to invest letâs say in an index fund, for example, and you want to get a return next year. Youâre not going to do very well if you take the money out. And itâs not going to be able to grow to its potential if you would have just let it sit there for 10 to 20 years.
The same thing happens in our businesses, we end up doing the hurry, weâre looking for the quick wins, weâre wanting to make a quick buck rather than building a very strong brand thatâs going to maintain itself and continue to pay us over the next 10 to 15 years. And if youâre in a hurry youâre going to be making decisions in a hurry in a way thatâs not useful for the long term. So, start to slow yourself down, play it for the long term, donât be in a hurry.
There is no rush to get over there because nothing really is going to be better over there. Itâs just going to be what you think about what is over there. And weâll talk a lot more about that mindset as we continue in this podcast. So number four is youâre in a hurry.
Number five is youâre not willing to fail. You have to be willing to fail in order to move forward in your business. You have to get out there and try things and see whatâs working, whatâs not working, what the market has to say, what you are trying and adjusting it, and really testing it, and experimenting. You canât ever learn anything from an experiment if you donât get out there and do the experiment. You have to get out there and do the experiment.
The more youâre willing to fail, the more you fail the more successful you will be, because you will learn so much more than just hanging out on your couch. So get out there and fail if you want to be effective. It seems very counterintuitive to our brains. But you for sure need to fail your way in order to succeed. So thatâs number five, youâre not willing to fail, youâre holding yourself back by not being willing to do that.
Number six is very related to not being willing to fail. Itâs you donât take enough action. So often we donât take enough action because our fear of failure, itâs usually very connected. Or we are covering up that fear with what I told you briefly about on episode one, I believe it is, about indulgent emotion. So you end up just being confused and indecision, overwhelmed. So then you just donât take any action or you donât take enough action. If weâre not taking enough action we wonât get enough data to really tweak it in our whole experimenting in order to create the results that we want.
So you must take enough action, and this doesnât mean that youâre doing the busy frantic, throwing random actions at the wall. But youâre taking very effective intense action. So Brooke Castillo, who I referred to earlier too, she also talks about doubling down.
And then, Grant Cardone also talks about 10x-ing your goal. So you go all in on the goal, you double down, you give it even more massive action than what you think is required for the result that you want. And this doesnât mean overworking though. This doesnât mean working too much. This just means that weâre putting in very focused, deep, intense action very regularly toward our goal and not giving up.
So number six is you donât take enough action, thatâs why youâre not effective yet, thatâs why you arenât receiving or creating your goal yet.
Number seven is youâre too focused on you. I see this all the time with my clients. Theyâre so focused on being self-conscious, being anxious, thinking that what they have to say isnât valuable, all of these self-doubt things. Theyâre not thinking about their ideal client. Theyâre not thinking about the person out there who really desires the t-shirt that theyâre selling, and where they might be and how they might need to hear about this specific t-shirt that will make it compelling to buy.
You have to slow down and think about your client. Stop thinking about you, it doesnât matter. Youâre irrelevant when it comes to selling to a client. You have exactly what you need in order to create the money, because youâre you and you can think about your client. Probably thereâs something similar to you and your client, so you can think about you in terms of you like a client, or you like a customer. But other than that you really have to get into the heads of your clients in order to help them and serve them in order to create the amount of money you want in your business.
So number seven is youâre too focused on you.
Number eight, are you still with me? Weâre almost done. We have three more, theyâre super essential and then weâll recap, and then weâll be done. But you have to know why youâre not effective yet so that you can become effective. And I know you want to become effective. You want to make the money you want to make in your business so that you can have the life that you want to live. Thatâs totally possible for you, but make sure youâre not doing number eight which is to interpret all data or data however you like to say it as setback or failure.
I see this all the time in my clients. Theyâre like, âYesterday I didnât make a sale.â And then they decide that means for sure theyâre not hitting their revenue goal this month. The only reason why they wonât hit their revenue goal this month is because theyâre using that data from yesterday against themselves. And theyâre not creating whatâs necessary to make sales today, and tomorrow, and the next day, and however long there is between now and the end of the month.
You can interpret all of that data for you, of like I thought yesterday I was going to make a sale. I didnât. I wonder why not. What could I have done differently? What will I do differently today? Because obviously Iâm hitting this revenue goal by the end of the month, I just didnât realize that on whatever day that was I was going to make zero sales. And then this other day Iâve made five. You always have to adjust for the way that things go, get super curious about why you didnât create a sale that day. Donât use it against yourself. But then always adjust and then create your goal still.
And then you canât ever use any of the data as failure, unless you want to keep failing. I know you donât want to keep failing. So use all the data, the amount of money you made so far, the sales youâve made, how many consults youâve had, all of the things, number of followers you have, any of the numbers in your business, the stats in your business. Always get curious and then use it for yourself and decide that youâre going to be successful no matter what. Thatâs up to you.
Alright, number nine is youâre stuck on the past evidence. This is very similar to number eight except this one is youâre always telling the story about how youâve never done it before. Youâve never created that amount of money before. Youâve never had so many clients before, sales before. Youâre so stuck in what your past thinking and past beliefs created for you then that you donât create it now. Itâs irrelevant what you created in the past.
Obviously in the past with your previous thinking, which Iâm going to teach you more about thinking and how that creates our results as weâre going along. But youâre so focused on that, that you donât create anything new now, and thatâs the reason why youâre not effective. Youâre thinking like past you was thinking when they created that amount of whatever, the revenue over there. But now you want to create new revenue so that means you have to think differently.
You canât think like yesterday you, you have to think like today you, who obviously creates however much you want to create now and in the future. So you have to think differently, you canât just keep looking at the past âevidenceâ. It only has to do with how you used to think, but you donât want to think how you used to think. You want to think how you want to think now and in the future based on what results you want to create.
Alright, so last one, number 10, itâs the big one that really encompasses everything weâve been talking about and that is you donât change the root issue. The root issue is your thinking, the way in which you think about yourself, about your business, about money, about sales, about any of this that weâve talked about, about taking action, failure, success, money, all of it. That is why youâre not creating the result that you want. Thatâs why youâre not effective. You havenât changed your thinking and your beliefs in order to create something new.
And also changing your thinking is going to change the way in which you are acting as well, the type of action youâre taking. So what weâve talked about in all of these 10 things so far.
And Iâm going to teach you more about how to do that, why to do that and how that works because really the way in which we think aka our mindset, ultimately always creates the amount of money we make in our businesses, always. So you have to change that in order to change all the other nine things I just taught you.
Alright, so letâs go â Iâll tell you the 10 again just in case you want to hear them one more time. The first reason why youâre not effective yet is youâre busy. The second reason is youâre reactive. The third is you neglect the power of compound interest. Four is youâre in a hurry. Five, you arenât willing to fail. Six, you donât take enough action. Seven, youâre too focused on you. Eight, you interpret all data as a setback or failure. Nine, youâre stuck on the âpast evidenceâ. And number 10, you donât change the root issue. And the root issue is the way youâre thinking, aka your mindset.
Alright, so I want you to think about which ones resonated the most with you this week and begin to question if you can change that. Start to think about that you might be totally wrong about the way that youâve been thinking. Maybe thereâs a brand new way you could be thinking about that particular thing about you or about your business that will help you become effective.
Thanks so much for listening. I look forward to hanging out with you next week.
And hey, have you rated and reviewed The Effective Entrepreneur yet? I hope that you have, and if you havenât, I want to invite you to do so now, because Iâm doing an awesome giveaway that you donât want to miss during the beginning of the launch of this podcast. If you enter the giveaway youâre going to automatically receive these beautiful desktop and smartphone backgrounds that say, âThere is no rush, there is no hurryâ, which is one of my favorite beliefs that Iâve been working on.
And then youâll also enter yourself into winning this gorgeous watch that you definitely want to be wearing and having in photos, itâs so pretty. I want to get one for myself. And then the two giveaways for the runners up for the grand prize watch that I just told you about will get an Apple gift card. So you can buy my favorite calendar platform so that you can manage your time more effectively. Itâs called BusyCal, and of course you can use whatever you want to use the Apple gift card for. But thatâs what itâs intended to be used for.
And I really hope that you will rate and review because I canât wait to hear what you think about the podcast so far. It doesnât have to be a five star review, anything would be amazing. Of course I hope youâre loving the podcast. So youâll head to vivere.co/podcastlaunch to get all of the details for entering the giveaway and learning how to rate and review in Apple Podcasts. Itâs v.i.v.e.r.e.co/podcastlaunch.
Thanks again, and I will see you next week. Bye.
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